TruChoice Financial Group (The Annuity Store)
Helping You Grow Your Business is Our Business.
TruChoice was founded to help producers do more.
More marketing. More lead generation. More business development. And at the end of the day, more fixed insurance premium.
Our approach to helping you ‘do more’ is multi-faceted.
We’ve assembled a team of the industry’s most talented product technicians and armed them with powerful marketing solutions, innovative technology and comprehensive product lineup to bring you a truly unique, one-stop shopping experience.
COMPREHENSIVE PRODUCT PORTFOLIO
Our financial professional-centric culture carries through to our product portfolio. We maintain relationships with a wide array of carriers to ensure you have access to the mainstream and specialized products you and your clients need.
WE’VE LEARNED WHAT WORKS
In 2018, the four founding member-firms (The Annuity Store, GamePlan, Ann Arbor Annuity Exchange, and American Financial) helped producers like you close $3 billion in fixed index annuity sales and $25 million of life insurance business. We have large national scale and robust resources to help financial professionals achieve more through our marketing and training platform, but we operate from localized regional offices to provide a “best in class” experience with a personal touch. Relationships are centric to everything we do, from the products we offer to the marketing systems we develop. We are hyper focused on creating innovative tools and training opportunities help you grow your practice.
We love what we do, and we can’t wait to help you too.
For financial professional use only. Not for use with the general public.